Design professional based in Helsinki, Finland. I’m currently working as a Senior Designer at the creative technology consulting company Reaktor.

With 20 years of experience across IT, online learning, marketing and advertising, I combine technical skills with an analytical mindset and a creative approach. Curious by nature, I’m quick to learn and adapt, always striving to find simplicity in complex environments.

Good digital design balances relevant data, strategic insights, and delightful user experience. My focus is on simplifying the user journey, removing friction while keeping the experience engaging and meaningful.

As a hands-on designer, I thrive in autonomous development teams, where I can see a concept evolve into a product or service and contribute to its ongoing refinement. My solid understanding of agile methodologies and iterative development enhances collaboration and adaptability throughout the process.

I’ve worked on a wide range of projects, from online campaigns and e-commerce platforms to brand identities and mobile apps, spanning both expert UIs and consumer-facing applications. From concept to production, I collaborate in diverse, multidisciplinary teams and have also run my own freelance business.

I approach every project with an entrepreneurial spirit and a clean, Scandinavian design sensibility.

You can contact me by email.